Made on the Street is a repository of fashion and hustle stories and interviews with some of the freshest voices of streetwear, streetwear photography, and hip hop culture on Instagram.
In the first of our Made on the Street series, we connect with Shyam Royala from Norway. Shyam is a fashion and kicks Instagrammer with the handle @good_official, and he’s recently put up his own shoe label.
When did you start blogging on streetwear and what was your creative inspiration or motivation behind it?
Instagram is the main reason I started showcasing my outfits and sneakers. It kinda happened naturally; I started posting a few pics here and there and started following others with same passion. I got hooked from that point on and been posting daily for a few good years now.
In terms of creative inspiration I have to say Kanye [West] in his earlier years. He put be on BAPE which is my favorite brand ever. He’s been into BAPE for 10 + years now and still going strong. I still like Kanye´s style, but I really do miss the old Kanye LOL. His first two albums were also fire.
Describe your everyday personal style to us - and how it's evolved through the years.
During the week I kinda have to wear "nicer" clothes due to my job, but in my spare time I love wearing casual clothes that are dope and comfortable. I mainly wear jeans, tee and a hoodie in my spare time. A clean leather jacket is never a bad idea as well.
One thing that has changed over the years, though, is that I don't wear baggy jeans anymore. I like them way more tapered now so I can better show the kicks I'm wearing.
What is living and working in Norway like? How would you describe the streetwear fashion scene in your city?
The living standard in Norway is pretty good, but in terms of the sneaker/streetwear culture it leaves quite a lot to be desired. There are basically no stores that carry the big releases so I have to make use of connections outside my country to get what I want. The scene is way better in Oslo, but in my city (Bergen) there are people like me who have to struggle to get the things we want. Hopefully this will get better in time.
How do you stay updated in fashion? What's your preference in the whole classic-trendy style spectrum?
Instagram mostly, Facebook groups, and the main fashion blogs such as Hypebeast and Complex. I do like to have a look at the New Releases section of popular stores such as END Clothing, oki-ni, and Mr. Porter. Facebook Groups is also a good way to keep yourself updated, as people usually post links to upcoming releases there.
Made Status and its #MadeFamily is all about the grind and transcending one’s background and limits to go from nothing to something. What’s your own #SelfMade story? How does this message of hustle resonate with you?
For me hustle is about pursuing your passion whatever it is. One day I would love to be working full-time in this fashion industry. It’s all about connecting with people with the same passion as yourself and building up the culture from there, especially since Norway is such a small country.
I recently just launched my own shoe brand called the "The Good Shoe Project" (TGSP). We released it locally here in Bergen a few months back and plan to release it online soon to make it available worldwide. The hard work starts now.
How do you see yourself five years from now?
Would love to have my own sneaker/clothing store with all the big brands. First locally in my city, and then expand to other cities in Norway.